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12 Social Marketing Quick Tips to keep you on track

Social Marketing is increasingly seen as an important part of an Internet marketer’s promotional strategy. Where ever you look on the web the evidence of social marketing growth is plain to see. For the uninitiated or new marketer finding your way through all the hype and misguided advice can be a tiresome task, so with this in mind here are 12 quick social marketing tips to keep you on track.

Tip 1- shifting your focus:

When it comes to successful social marketing one of the biggest mistakes that many marketers make is that they are too focused on making money and not enough on socializing.  As a result they unknowingly spam their followers which can get their posts ignored, blocked or even banned.

When it comes to social marketing it’s very important that you use social networks as they were intended (to socialize), especially if you want to see any real results from your efforts.

Always remember to socialize first and promote second! When you do this you will have no problem attracting hundreds, maybe even thousands of happy followers and friends that will be interested in what you have to offer!

Tip 2- socializing and building trust:

When it comes to social media marketing the most important thing you should do is to spend time socializing.

This should be obvious, but too many marketers skip this vital component when using social media to advertise their wares.

While it may take a bit of time to socialize, it is an important step of the process, because people aren’t willing to pay attention to you and your marketing messages if they don’t know who you are.

You must make sure that you socialize with your friends’ fans and followers, especially if you want them to respond to your marketing message.

Think about it this way for a minute: Who would you trust more? The opinion of your friend, family, coworker or the opinion of salesperson you just met.

The simple fact is that people will be much more likely to buy what you recommend if they trust you and you can earn their trust by socializing with them, letting them get to know you, only recommending quality products and posting useful information on a regular basis.

Tip 3- FaceBook:

Marketing on Facebook is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the “like” button and follow your updates.

It’s important that your fan page has a purpose if you want it to be successful. You must have a specific plan for your pages because people won’t click that button unless they like what they see.

Once you have created a great looking fan page make sure that you regularly post tips, gifts and links to videos on the page to keep people coming back to read and comment often. You can even run a contest to encourage participation.

If you are stuck for ideas just login to your Facebook account and do a search for your top keywords and see what others in your market are doing on their fan pages.

Tip 4- providing useful information:

When you are trying to market your products or services successfully with social media, one very important thing that you should always do is post useful and interesting information on a regular basis.

This has two major benefits;

1. It makes people LIKE you, because people love getting free stuff.

2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.

While you can’t always post a lot of information on some of the social networks themselves, you can create helpful posts, free reports and ebooks then post it on your blog and use one of the many free applications available to update to all of your social network profiles at the same time letting all of your followers and fans know about any new content.

By doing this on a regular basis you will build your reputation as being someone that really knows what they are talking about.

Tip 5- content ratios:

When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there.

It can vary from niche to niche, and is also based on your target market or demographic. Some markets will respond kindly to a 2 to 1 ratio of content versus advertising messages, while other markets will become agitated if they get a marketing message for every two content posts. A good way to play it safe is ratio of at least 5 to 1.

By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!

Tip 6-Twitter traffic:

Marketing on Twitter is very easy, but you must be aware that it doesn’t always yield the desired result unless it is done properly.

Twitter marketing has to be approached in a completely different way than other forms of advertising because Twitter limits the size of posts to just 140 characters.

This means you must keep your posts very short, you can’t ramble on endlessly. You have to get to the point and do it in a way that gains your follower’s interest and gets them to click!

It’s a very good idea to read your Twitter page daily and respond to messages that your followers post. By interacting with them directly, you can establish friendships. This is very important, because your followers can “re-tweet? (RT) your messages to their own followers, potentially allowing you to reach a wider audience.

Tip 7- contests:

Contests on FaceBook are a fantastic way to get a lot of people to join your fan page! People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. This way you can get people to post the contest to their wall in order to get more entries, which will help the contest go viral.

That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won’t enter because they will feel the contest is a scam.

Another great way to use contests for marketing is to actually give away one of the products that you are selling.  If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to your product.

Tip 8-MySpace:

Did you know that MySpace was the first really massive social network?

It literally gained millions of users its first few months online. Their format was simple, but effective, and their growth was an internet phenomenon.

Unfortunately, their rules made it very difficult for marketers to use the site without getting banned. Even a hint of marketing could sometimes attract the ban hammer, so it became very tricky to use them for marketing purposes.

However you can still market on MySpace, but you have to be careful. One easy way to market to people on MySpace is to simply direct people to your blog whenever you make a blog post. This usually won’t get you banned, although it can if you are too obvious.

Once you get people to your blog, you’re free to market to them however you choose.

Tip 9-Bebo:

Bebo.com is the largest social network that specifically targets the UK and Ireland.

They have millions of users, but most of them are from the UK. If you have products or services that are specifically directed to residents of these areas, Bebo.com can be a great place for social marketing!

Bebo users are relatively friendly for marketing. In fact you can use Facebook marketing tactics on Bebo because they are very similar in structure.

The best way to market on Bebo is to create a profile page for your business or product. Just like Facebook and Twitter the most successful profiles are the ones that actually offer something back to the community.

For instance; freebies, contests, games and useful widgets will win over more Bebo users than a marketing message ever will.

Remember, when it comes to social media marketing, no one wants to interact with an advertisement. They want to interact with you!

Tip 10-LinkedIn:

LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market products and services in a (B2B) business to business environment.

It’s a great way to connect and network with business owners and people in a mutually beneficial way! You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have others recommend your services in exchange for you recommending theirs.

LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results. That is authority ranking and you don’t want to miss out on it!

Tip11-Friendster:

Friendster is pretty friendly toward marketers, especially within groups. If you want to market on Friendster, it’s a good idea to set up a group that you can use to market with.

Groups basically work like Facebook fan pages, so use the same basic tactics you would use on Facebook. Set up a group around a specific topic, and hold contests to gain followers.

Friendster has a higher percentage of younger members compared to Facebook, which has users from all age groups. If your target demographic is comprised primarily of people between 18-34, Friendster will work well for your business.

Tip 12-Orkut & Hi5:

Both of these networks are contenders ranking in the top 10 of all social networking sites. That alone makes them worth joining from a business point of view.

Much like Friendster, Hi5 caters to a younger crowd with a very interactive environment.

On Hi5 it’s your profile page that will put you ahead of the game. There you can add information, links, pictures and more. You can also take advantage of invitations, notifications, friend updates, and other methods that will help you market your business using viral techniques.

Orkut is Google’s attempt at social networking, there you can create your profile, upload photos, create albums and add apps. You can also add scraps which are things like YouTube URLs, widgets and podcasts which are meant specifically for your friends. One other nice feature that Orkut has is the “ask a friend? feature. This allows you to post a question and get responses from your friends. It works like a mini poll and is a great way to collect data and feedback.

While neither of these social networks is as popular as Facebook, Twitter or MySpace they are well worth taking a look at for any business.

Find out more @ Low Stress Income

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