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How to make Ads that sell

This has to be one of the most important elements for any would be IM today, to make your ad sell. You don’t have to be a rocket scientist to understand the importance of an effective sales copy.

Writing ads that sell will make you or break you, there’s been a lot said about sales copy in the various formats from long squeeze pages (uhg) to simple ads, whatever your message is, if you get it right then you will surely reap the benefits from increased sales. Before we get into the finer points of ad copy here’s a quick reminder in case you need it!  “AIDA stands for Attention, Interest, Desire and Action” so think of AIDA when you write your next advertisement or sales letter.

As you begin to write your ad, try to get into the mind of your visitor or prospect. What exactly are they looking for and how would they benefit from your product or service? And, how would they benefit by buying from you rather than a competitor. Before you jump in make sure you budget for your campaign and split test different ad formats, as long as you check your stats you will know what is working and what isn’t. If you don’t have a proven split test campaign then give the FlexSqueeze theme for WordPress a go, it does a whole lot more….. Ok here’s your check list…..

1. Headline (the “Attention” part)

This is by far the most important element, it has to be a big bold promise of some kind. Give them a reason to read the next line.

2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.

3. Benefits (Interest)
Use the benefits of your product (as opposed to features) to put your prospects mind in the middle of the picture. How should your customers feel when they’re using your product or service? How would they feel if they missed out? How would you feel?

4. More Benefits.
Skepticism is always high these days; it takes a lot to convince people, build trust and show your prospect more reasons to buy.

5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. Prove that your product does what you say it will do.

6. Risk Reversal.
Offer a money-back guarantee? Put you visitor at ease, there can be no risk whatsoever.

7. Photo.
This isn’t required, but it will definitely increase your response rate. Show someone enjoying the product and illustrate the benefits.  A photo of you, which personalizes the piece and makes it seem more real, can help a lot.

8. Offer. (Just one)
You have to offer something. It’s amazing how many ads are produced without an offer. It’s important to get your name out there, - without an offer, your ad is dead. Nothing happens.

9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act - they’ll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.

10. Reducing the Resistance to Accepting Your Offer. Pile on the sweet talk
It’s that guarantee again, and it’s OK to mention it more than once, reducing your customer’s risk to zero is really important.

For sales copy or Squeeze Pages

11. Create a Sense of Urgency.
Use language like: “Just five days left” “Only 12 lucky golfers will” “Take advantage today and you’ll also get.”

Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses.

Recommended marketing Tool

Rapid Action Profits, is an all-in-one marketing system that controls lead capture, split-testing, payment processing, affiliate payment, secure downloads, one-time offers, and much more.  It installs easily and you can put it on as many sites as you want!

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