By Bill Masson:

Web-Work At Home

Like everything else in life the more you use Google Adsense, the more you’ll learn from your mistakes. But why wait till then - why not learn and benefit from the mistakes of others now.

Here are the top 5 mistakes almost all Adsense publishers make and how you can avoid them:

Mistake #1 - Not playing by the rules

The first major no-no some Adsense publishers unfortunately make is not following the guidelines set forth by Google. You can read their “Adsense Policies” here:

The most important thing here is not to create “artificial clicks” through any means possible. NEVER - I repeat - NEVER click your own links, never ask your friends or relatives to click the links and never, by any means, encourage your visitors to click the links.

Failing to comply with Google’s terms could result in your Adsense account being suspended, or worse, being permanently BANNED!” So play by the rules and you’ll have longer lasting Adsense profits”

Mistake #2 - Improper placement of ads

When it comes to the “placement” of your ads, there is no ‘universal position’ that is guaranteed to increase your Adsense earnings. However, there are certain places that generally are more profitable than others… See post on Ad Placement >>>
For instance, placing ads to the ‘left’ side of your page is logical, because text is generally written from left to right. This seems to work better because people will finish a sentence and return their eyes to the left position, which means there’s a better chance they’ll spot your ads.
You will also find that you’ll generate more clicks by placing ads at the ‘bottom’ of your content, because as your visitors finish reading your article, there’s a brief moment where they’re looking for something more to do - and your Adsense ads can offer them that something!

Mistake #3 - Choosing bad colour palettes

If you want the biggest revenue impact for your ads, then I recommend optimizing your “color palettes”. A lot of webmasters don’t take the time to do this, but they should. Choosing the right palettes can mean the difference between ads your visitors will notice — and click — and ads they’ll skip right over.
Click here to see what color palettes are the most successful:

Mistake #4 - Not testing what works and making changes as necessary to improve results

As an Adsense publisher, you should be able to answer these two vital questions:

* Where is Adsense earning me the most revenue?
* How can I use this information to earn even more?

By using Adsense “channels”, Google provides you with a precise method of identifying the best ‘ad placement’, ‘colour palettes’, and’ ad formats’ for your sites, so you can make changes as necessary in order to realize your maximum earning potential.

Many publishers have dramatically improved their results and reported increases in revenue by making these simple changes.
If you want to maximize the profits of your Adsense business, I strongly suggest following in their footsteps.

Mistake #5 - Not caring for the goose that lays the golden eggs

Last, but not least, is perhaps the BIGGEST mistake made by the majority of Adsense publishers; NOT building quality websites centered on unique, relevant content!

It doesn’t matter how cool your site is, if your visitors and the search engines don’t like it, you won’t earn any substantial revenue.

Think about it… First you must GET visitors (i.e. please the search engines), then your visitors must want to hang around long enough to potentially click your ads! …And the only way to cater to both, and make SERIOUS money at the same time, is by building quality sites with quality content - not just slapping up a bunch of junk hoping to get a few nibbles.

Follow this recipe for success and you can’t go wrong.

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