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Amazon stirs up a hornet’s nest

Trust Amazon to mess things up for developers and increase their workload. As of 8th of November 2010-09-08 Amazon will no longer return customer reviews content, they will only allow a link to customer reviews hosted on This latest news from Amazon is most unwelcome by developers and affiliates alike. So expect plugin upgrades over the coming weeks for WordPress Amazon plugins. The developer of ReviewAZON has taken in this news and is updating accordingly, still awaiting a reply on other plugin developers like WP Zon Builder and many others.

Dear Product Advertising API Developer,

On November 8, 2010 the Reviews response group of the Product Advertising API will no longer return customer reviews content and instead will return a link to customer reviews content hosted on You will be able to display customer reviews on your site using that link. Please refer to the Product Advertising API Developer guide found here for more details. The Reviews response group will continue to function as before until November 8 and the new link to customer reviews is available to you now through the Product Advertising API as well.

Thank you for advertising products for sale on

The Product Advertising API Team

Testing out alternative plugin from WP Zon Builder

At the moment I along with other members of ReviewAZON are still waiting for the 2.0 version but with this latest news from Amazon it will be a while yet before it’s ready. In the meantime I have decided to try out another WordPress plugin called WP Zon Builder and early testing is favourable, I will do a review on this plugin towards the middle of next week so stay tuned.

Finishing thoughts

I know this latest update from Amazon API is seen as unpopular but I don’t see it as a huge impairment overall and developers will find a work around. Even without reviews/comments, the star rating and reviews count will still play a prominent part on individual sales. In fact I know I have made sales using the free version of WP Robot’s Amazon AutoPoster without any reviews at all. I expect that other Amazon countries will follow suite in due course?

There will be more news next week about this latest policy change and a complete review on the WP Zon Builder plugin.

Related articles from around the web

Amazon Making Change That Will Affect Review Sites

Amazon API Changes Will Affect Review Content

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