Welcome to the third instalment of this New Product Launch series.

In part two we looked at the structure of the product launch and started our check list, so in part three we continue our check list.

B: For Affiliate Promotion.
*Affiliate System, set up to track sales for the small product, set to around 50-90% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: resource building and very high commissions, enticing people to sign up and promote for you, increasing all your primary resources.*

Affiliate System, set up to track sales for the large product, set to around 40-60% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: To put money in your pocket. Most of your resources will come through the promotion of the small product. This is where your profits come in. Keep the affiliate system here for a JV bargaining tool at the start. Move to regular affiliates after making a number of personal and JV sales.

C: For Your List.
List for collecting names who buy the small product.
Sole Intention: Resource building of ‘Customers’. For people who buy your small product. They will form the basis of your list of customers ready to sell onto your bigger product manually if the follow-up doesn’t work, or, use for future large products. This will feed into your autoresponders forming list #1. “Medium priority customers”

List for collecting names who buy your large product. Sole Intention: Resource building of ‘Long term Customers’. Your special people who have proved they’re ready to buy, will form the basis of long term customers who will also be fed straight onto future larger products, along with preferential treatment from you. They will be the least numerous, but the biggest money makers. Again this feeds into your autoresponders forming list #2. “High priority customers” List this for collecting names that visit but don’t sign up for anything on the small product site.

Sole Intention: Resource building of ‘Standard List’. People who buy nothing, but sign up for your special report or you’re in a rush reports, will form the basis of all your future promotion. List for collecting names who visit but don’t sign up for anything on large product site.

Important, it doesn’t interfere with your sales process on a high ticket item site, this is there to make you profit and not build resources.
D: For Your Research.
An ad tracker set up.
Sole Intention: Research & Testing. Used for split run testing, testing of ads and different methods of collecting your resources, and coming up with new products or modifications to current ones. Test two variations of one aspect of your sales system, ask yourself which one works best, keep it, move on to another test. Use to refine your sales system for this and future products.

E: For JV’s.
Affiliate system set up especially for JVs for small product.
Sole intention: Resource building of JV’s and business contacts. 100% commissions on a smaller product can be a great bargaining tool and a massive resource builder.
Affiliate system set up especially for JVs for your money maker, or your high ticket item.
Sole Intention: Resource building of JVs and business contacts, to make a big profit. This may not even be needed, but it’s nice to have since every deal differs. You may find that your JV partner wants higher commissions for himself or for the affiliates he refers. A good bargaining tool which paves the way for long term relationships.
Folder or file for the details of each JV. Sole Intention: Resource Building of JVs. Keep everything in order, and have a folder for each joint venture you carry out. Record the person, their contact details, and the details of the joint venture, including its type, whether you’ll be able to contact them again in the future, how big their list is, how much you made, what you agreed etc.

That’s it. You’re all set and ready to go. If you don’t have every single thing set up in the above list, I’d suggest you get about setting it up. It seems a lot, but trust me, not only does it cost you hardly anything to set up (even the affiliate program you can keep going for $30 a month instead of laying down $500 right off) but it gets easier every time you create a product. Create the above once, and next time you come up
with and create a new product, you simply plug it in and you’re away. Don’t be put off at this stage. It gets easier, cheaper and more profitable as you go along.
Next up, we’ll be looking at the planning of your actual promotion and getting some resources rolling into your system and having them start to build each other whilst making you some cash along the way.

Before launching into this, I want to make one thing very clear. You’re not going to become a millionaire overnight. This is real business now. It’s about building your resources and improving your business, building on your experiences to create more and more successes with each product you release.

Let’s begin. We’re starting out two weeks before any of your promotion goes out, and we’ll end two weeks after your main promotion drive. This may seem like a long while, but once you get down to it, you’ll see the reasons for doing this. I’ll be blunt. If part of this doesn’t work, you’re going to lose out big time, and we can’t have that. Look around you, it’s happening to everyone. They don’t have big enough lists, they don’t have any affiliates, and they’ve never pulled off a joint venture and have nothing solid built up to provide a good promotion drive for present and future products. That’s what this launch is all about, resource-building for riches.

They say that in war no plan survives the first contact with the enemy. A good plan however, will make things easier to change and adapt as you go, and provide solutions to any new problems that might arise. For this reason, we’re going to spend some time in the planning and checking stages before we get to any promotion at all.
What we won’t be doing is asking you to spend thousands of dollars on promotion at this stage, so don’t worry. There are, however, some tools that are imperative that will cost you.

Okay then i hope this opening three articles has whetted your appetite for affiliate marketing and more importantly your desire to launch your own product. If you want to peruse this series to its final conclusion, then sign up to my Newsletter and i will give you the full unabridged system which day by day will take you through the creation and final delivery of your product launch. Your call to action!

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Related: Launching a New Product (Part 1)

The Structure of your Product Launch

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