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Choosing Newsletter Formats

A graphical despiction of a very simple html d...
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This is the second week now in my DIY Newsletter Creation and I have been busy designing my newsletter cover for the blog. The design isn’t quite ready yet so in the meantime let’s carry on and discuss Newsletter Formats. Oh by the way I have decided to go with WWAH Newsletter for The title; I figure the Title is self explanatory, nothing really fancy but it gets the message across. The acronym hopefully will trigger the mind to remember my blog, I can do a survey with my readers and see if they have any ideas or give them a shortlist to choose from, it’s not set in stone YET.

So now on to the next task;

Choosing a format

Plain text, HTML, or PDF; Well first of all I need to know which format is the best for my subscribers if I go for Plain Text then I shouldn’t have much problem with delivery on the other hand full HTML gives a much better visual impact, but the PDF format does have its good points too. Let’s take a look at the first option. I have been looking through the newsletters that I receive in my inbox, some are plain text and others are HTML, personally I prefer the full HTML for visual effect and layout.

So if I was to opt for plain text the advantages are…

Plain Text emails.

Safe and clean delivery, there is less chance of getting captured in the spam folder and you can always give your reader the link to read the full HTML version online. This format is fairly quick and easy to load up on your Autoresponder, no messing about with html. Another point is the fact that nearly all Internet marketers use this format usually because they just don’t have time to mess about with html. This is the format that I am used to getting from other IMs and I have to admit it does the job, being a receiver of many text IMs newsletters I definitely prefer this as opposed to html. Suffice to say that my target audience prefer plain text.

HTML emails

The most obvious advantages for this format is the visual or aesthetic appeal, you can really show off your creative streak, so if you need to include pictures or graphics then this is a good option. The thing to remember with html is the compatibility issues, your newsletter may face problems getting viewed on different user screens or email clients. If you do opt for html then make sure you use the tried and tested formats unless of course you are skilled in html.

PDF emails

Not a format that I would opt for, but for some people this is an ideal format for instance you may be a graphic designer or perhaps you want to release a company newsletter and you want to include profiles. Another good use of PDF newsletters would be for food recipes’ or cookbooks. There is undoubtedly a lot more work involved with reformatting and converting from your PDF software, but it may well be the choice for you. If you need to convert your copy into PDF then you can use Open Office or why not join the Warrior Forum where you can download a free PDF converter.

For me my choice has to be plain text because of my target audience, but I will upload the html version for those that wish to view the newsletter online. It’s always nice to give your subscriber a choice and shows that you care.

Some useful email Guides and Resources

http://www.freenewsletterideas.com/articles/newsletter-producing-software-text.htm (plain text)

Proven Newsletter Templates (for html emails)

PDF newsletter producing software

Jobs to do

Over the next week I will be putting the newsletter together and choosing between ebizresponse and Free AutoBot Autoresponder. I will also finish off my newsletter cover and dig out a Free Bonus incentive for the optin form. I have a couple of options that I can use for my blog, one of which is a plugin that I picked up from the Warrior Forum and looks quite promising, the other is my own ebizresponse form. I will write about this hopefully in the next instalment. Stay Tuned….

Leave a comment and let me know how you have setup your newsletter. Cheers

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