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Controversy Sells, no it doesn’t, yes it does!

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Why does Controversy Sell?

You can pretty much assume that every day money comes pouring in whether it’s through emails, blogs or forums; the simple fact is Controversy sells. This has to be among the better ways to generate sales. Controversy produces two types of interest; Negative and positive. And both forms of interest work collectively to make you profit.

How exactly?

Okay, let’s do a quick example. Individual A loves what you’ve written and can directly connect to what you’ve said. Individual B on the other hand thinks you are an offensive weirdo full of mad opinions. Perceived value also comes into the mix; “how can he say that” it doesn’t make sense! On the other hand, “oh yes I agree completely” How many times have you seen a sales page proclaiming to be the answer to all your problems, it’s what feeds the masses. With controversy you are challenging a well known strategy or belief; it could be a proven method or product that you want to pour cold water on, the list is endless.

Leading on from the first example both individual A and individual B comment on your writing. They interpret each other’s comments and they’re angry by those comments. So, they commence a back and forth engagement of words based exclusively on what you had to say! Now comes individual C, individual D, and individual E. They add their two pence and take sides of who’s right and who’s wrong. And so come more comments, and more. And if you are marketing something that expands on your initial post, you will acquire both those that detest what you had to say, and love it, purchasing your product. The negative readers will want additional proof that you are an absolute idiot while the positive readers will prefer to learn more about what you’re teaching, or saying.

Every single day, millions of people log onto the internet and have something to say. In all likelihood they will do this through writing, whether it’s through an article, an email, or a blog. The trick is to make what you talk about controversial through your writings. Do not be uninteresting; this will not do a thing for you. The substance of creating controversy is by using passion. If you have had a bad experience with another individual, tell people about it. If you genuinely love a specific product, or individual, tell people about it.

But make certain that your written materials can channel the passion that you feel whether it is negative or positive. If you’re effectively creating argument through your writings, most people that read it will either love what you have to say or detest it. Either way, they will discuss it.

And if you afford them a chance to convey how they feel about it, this will extend to more earnings in your pocket, But, in order to use controversy you have to be conformable to take a stand on a certain issue.

If you make people angry, good! But don’t back off on your judgments’, that defeats the aim of using this tactic altogether. If some people do not like what you are communicating, who cares. At any rate you had the backbone to stand up for what you believe and say it.

And that’s the point that will come over to those that enjoy your articles.

The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a thunderous fire.

Don’t you just love blogging![superemotions file="icon_biggrin.gif" title="Big Grin"]

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5 comments to Controversy Sells, no it doesn’t, yes it does!

  • Controversy Sells, no it doesn’t, yes it does!

    [...] Controversy Sells, no it doesn’t, yes it does! [...]

  • Radio Controlled BoatsNo Gravatar

    I afraid I’m going to have to disagree with everything you’ve said Bill. It just doesn’t work like that! hehe


    Bill MassonNo Gravatar Reply:

    Oooh your a crafty one, yes you are!
    How’s it going ma man? What is your real name any way, or do you prefer Nitro Man, lol
    Actually that would make a good handle for your blog, talking of such have you given any
    thought to starting one?

    Thanks for the comment, have a good one


  • Vince Delmonte

    Hey, cool tips. Perhaps I’ll buy a bottle of beer to the man from that chat who told me to go to your site :)


    Bill MassonNo Gravatar Reply:

    Mines a lager and a wee nip… Cheers


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