
Ezine ads are a great way to promote and get sales; they can complement your ad campaign as well as draw interest to your website. To be effective with your Ezine ad you shouldn’t over do the selling process but instead be more subtle. If your ad is too brassy and screams at your prospect you may need an unproductive conversion rate to make any sales. A more beneficial way to approach Ezine ads is to be as inventive as you can to capture the prospects email address, very much like the CPA (cost per action) model.
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