What is a USP?

If you don’t know the answer to this question, you’re business is in serious trouble! An entire book can be written on this subject (many have been).  Your “USP” is your “Unique Selling Perspective”.  In other words…Why is your business Unique?
What does your business possess that separates it from the rest of your competition?
Why should a customer buy from you instead of your competition?
What do you offer your customers that your competition doesn’t?

There’s a great article written by one of the best copywriters in the world that clearly puts the power of your USP into perspective, his name Dan Kennedy. Dan has written sales material for some of the largest fortune 500 companies in the world.  Why is Dan so successful?  He knows how to develop a client’s USP to pinpoint accuracy and capitalize on its amazing power.

If you’re going to be successful online, you need to learn more about how to develop a strong USP.  This one aspect of your business could determine your success or failure.

Here’s a good example….

Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire.  They decided to become unique and capitalize on one specific aspect of their business that no one else had yet capitalized on.  Once they did, their profits soared!
Who is this pizza shop?  Domino’s Pizza.
How did they turn their business around?  With a simple, clever, slogan combined with a strong USP.

“Delivered Hot And Fresh In 30 Minutes Or Less… OR IT’S FREE!”

The young owner of Domino’s Pizza didn’t capitalize on fresh ingredients, the ripest tomatoes, 5 different cheeses, or special offers. Everyone else was already doing that!  This college student realized where the need was and hammered home his simple message!  What did folks want from a pizza place?
They wanted their pizza FAST!  This simple slogan and USP alone turned a once failing business into a MEGA MILLION DOLLAR FRANCHISE!

If you really want to discover how to develop a USP for your business, you must read Dr. Ken Envoy’s eBook, Make Your Site Sell, widely recognized as the Bible for Selling Online.  Dr. Envoy is a master at his craft and over-delivers on every one of his e-books. He’s propelled his business into one of the most visited sites online.

Find Your Unique Selling Perspective


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