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Effective email newsletter tactics

Getting your email newsletter tactics right is extremely important and to market effectively you need a reliable service. So with this in mind I was searching the web for options to send out newsletters to my subscribers, as you can imagine there is quite a collection of services available. The one service that caught my eye and had the most value in terms of price structure and tools for my newsletter was iContact. Their all round email marketing software solutions were quite impressive.

iContact is an easy to use email marketing, surveying, Autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members.

iContact starts at $9.95 per month and scales upward based on list size. They also have an Enterprise product for larger organizations that starts at $660/month.

email Templates

iContact has an easy to use interface and over 300 professionally-designed email templates. The application allows you to track the read and click-throughs on your emails, add a sign-up form to your web site, segment your list, and manage your subscribers, all very important elements for your campaign.

Subscriber Management

They take care of managing bounces and unsubscribers for you. They also take care of making sure your message gets to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status. If you are currently running into deliverability issues with your existing email newsletter sending method, iContact will be very helpful and ensure inbox delivery of your messages.

Click for lager image (opens new window)

Interesting Stats

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ‘08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003.

What I like about iContact

iContact is working to change the way businesses and non-profit organizations communicate online by making it really easy to manage all online communications from a single web application.

If you are looking for any easy and inexpensive way to put your email marketing on autopilot and get great deliverability, check out iContact.

More Information &Resources

Best Practice Whitepaper on email marketing

Try out their risk free 15 day free trial at

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14 comments to Effective email newsletter tactics

  • This is a wonderful idea to keep updated about your latest work to other subscribers or work friends.

  • It’s nice that they’re scaling the cost for different users. Not everyone needs a huge version so they shouldn’t pay for it.

    Gry Dla Dzieci´s last blog post..Odkrywanka

    • Bill MassonNo Gravatar

      Thanks for all your comments, its nice to have someone leaving different viewpoints when leaving comments on several posts. Usually when someone leaves several comments I get the same message which obviously flags up as spam. I like you site, very colourful. Is the game business easy to get into?

  • Jeffrey Mireault

    This is some very useful information; especially since I am just starting to build a list.

    I’ve heard everywhere that money is in the list; Now I want my share !

    Thanks for this post. Lots of very useful advices in there !

    Jeffrey Mireault´s last blog post..Is Affiliate Marketing Another Smoke Screen To Sell Useless Guides To Desperate People ?

  • Bill Romer

    I wasn’t aware you could get a service like that for $9.95. We use Constant Contact where I work, and I’ve used Aweber and GetResponse personally, finally settling on GetResponse, only because I can add buyers directly to an email list. I do like Aweber’s user interface, but I can also see the value in a service like iContact.

    It’s certainly a difficult choice.

    Bill Romer´s last blog post..The Biggest Defining Moments In My Internet Marketing Career

    • Bill MassonNo Gravatar

      @Bill Romer, Hi Bill, thanks for dropping by. Yes i quite fancy GetResponse myself, overall though I found iContact to be pretty equal. I think its a hard job choosing which one to go with as they all have excellent tools for making newsletters.I would like to see some stats on customer satisfaction from all three.

      Just popped over and read your last post, very encouraging to struggling affiliates and webmasters. Good Job

      Bill Masson´s last blog post..Effective email newsletter tactics

  • Nice blog, very useful and well-done. I can give you my web forms for free if you could review them or link back to my site. Let me know if this idea might work and thanks again for the great resource, I am going to be visiting it repeatedly for sure.


    • Bill MassonNo Gravatar

      Hello there,
      I just popped over to your site and i must say it really stands out, looks like a great service. Let me get back to you on a review, I am pretty busy at the moment. Once I have had time read over your service Q & A I will get back in touch.
      Thanks for the comment

  • That’s a great software. This would definitely be a big help to small companies. Thanks for sharing this! :)

  • sometimes scaling you’re work has bad impact to you because you may get mad with some negative scale that they have given to you.

  • is icontact free to use.

    • Bill MassonNo Gravatar

      As far as I am aware they have a 15 day free trial at the moment. But like any other email service they don’t come free.
      Thanks for the comment

  • Epstein BarrNo Gravatar

    Magazine advertising may be too expensive; internet sites are more targeted, but how do I locate the proper ones? How do I find the right email newsletter?
    Epstein Barr´s last blog ..We all love and take care of ourselves. My ComLuv Profile

  • Sounds good for me! I definitely need to try it soon! Thnx for sharing and happy new year everyone!

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