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Advertising with Google Adwords is a neat way to reach the most targeted and relevant audience. By applying the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you will be able to maximize the results and conversions that your Adwords campaign can bring.
For a lot of businesses relevancy varies by region. You would not want people in Everglade State seeing your ads for snow removal. Another example is while you’d target terrace furniture to the whole country in the summertime, in the fall you would only prefer to target the Southern states that do not get snow. Using Google Analytics to help one plan our geo-targeted keyword campaign can dramatically step-up you’re CR.
It can seem hard to choose which regions to apply geo-targeted keywords with. Google Analytics can assist you build up your business and step-up visibility by helping you determine what markets to get into. There may be possible markets that you have not even thought of targeting. You could be missing revenue and not even be aware it.
You will be able to use the Map Overlay Report to see precisely wherever your traffic from your general search campaigns has been coming in from. Click on the ‘Goal Conversion’ tab to see which regions have got the best conversion rate. This allows you to see, out of the areas that have the maximum traffic, which areas had the highest CR.
If you find a location that’s had constant hits and a high CR, this is a chance for you to step-up your sales revenue even further. Set up a separate campaign for any areas that have been identified; for each of them, make certain to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.
When you have determined which regions you would like to run specialized campaigns in, log into your Adwords account. To pick your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choose the geographic area that you would like to target. There are numerous ways you’ll be able to do this: by state, country, zip code or city. Play around with it a little until you are satisfied with the area you have picked out.
It’s that easy! Now that you acknowledge where the advertisements will be running, be sure to compose adverts applying geo-targeted keywords to attract them in even more. You will be up and running with a geo-targeted campaign with regionally placed adverts very fast. This will get you even better results for your Google Adwords campaign.
Another way to maximize the results from your Adwords campaign is top apply PPCKahuna. Check them out and see how their tools and resources can dramatically improve your Adwords campaign results.
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Hi, I can
[Reply]
Bill Masson
Reply:
April 15th, 2009 at 5:41 pm
Tell me more……
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I love people who spend their times to give information to other people. You don’t have to write this article. But you did. Thanks my friend.
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A SUPPORTED BY THE DEVELOPER TOOLS? It was interesting. You seem very knowledgeable in ypour field.
[Reply]
Could you recommend any specific resources, books, or other blogs on this specific marketing topic?
[Reply]
Bill Masson
Reply:
April 24th, 2009 at 1:09 am
@John Taylor, If you check out some of the resources under the SEO Tools tab you should find what your looking for. SEO Chat and SEO Book are two excellent web sources.
Type in “Geo targeted keywords” into Google or for books and PDFs type in the same query and filter for books. Amazon is a great source too.
Thanks for the comment
Bill Masson´s last blog post..MySocialUrl Increases Sales
[Reply]
Interesting post, keep the good stuff coming, good content appreciated!
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