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Grow Your Internet Business With Pay Per Click Search Engine

As you probably know, Google is the worlds largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large user base, no wonder many internet businesses are currently making use of Google Adwords to GROW their internet business.

With a small activation fee of US$5.00, you can start getting high quality traffic to your website. Bidding for Adwords start from between a range of US$0.05 - US$100

However, it doesn’t mean that you should rush into Google Adwords without any proper plans or research.

First determine which MARKETS are you TARGETING and how you want to market your products or services. For e.g. if you are selling an affiliate product, first find out information like:

- is it a global product/service that is available and delivered for every country
- the Language of the Target market
- which countries are internet savvy and more likely to buy your products/services
- is there any payment restriction for e.g. clickbank and paypal both have their countries restriction where payment will not be accepted. You will be wasting your money if you include those countries in Google Adwords.

Next, with the above information collected, you can start to write out your Adwords bidding strategy.

You will burn a hole in your pocket if you just bid for two keywords like [home business]. To lower your cost per click, try bidding for a combination of words.

For example:
- based business home home make money online work
- make money at home easy home business
- business earn home make money money online work

Bidding for adwords requires research, trail and error. Normally, PPC like Google Adwords will have a keywords research tools which allows you to research common search words. Try to think of as many different combination of words that you think you’ll used to search for a home business opportunity. Also, you can aske your family members or friends what word or phrases will they use if they were searching for a home business opportunity.

With the bidding plan in place, you should now think about how you can capture as many email addresses as you can when the visitors click through to your website. The COST per click is already there and normally, it take a human 7 days to consider before they take any buying actions.

Many PPC Marketers will have either a free ezine or short marketing course with an autoresponder to capture their web visitors email address so that they can follow-up with them.

Finally, monitor your Sales Conversion result for each PPC promotion and check whether are you targeting the correct markets with those keywords which you have bid f6r.

If you plan wisely before embarking your PPC promotion, you can actually maximize your Income against your cost.

Wishing you success in using PPC promotion for your Internet Business.

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