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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Manufacturer: Wiley
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Product Description

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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"Remarkable" book
Review Date: October 10, 2009
Reviewer: Bhavana Musuluri, Boston, MA
I'm stealing one of the often used words in the book to define the book itself - remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn't require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.

Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-)

Absolute bang for your buck and once you pick up the book, you will finish it!
A practical guide to a better way of marketing
Review Date: October 11, 2009
Reviewer: Kirsten Waerstad, Boston, MA
Inbound Marketing adeptly describes how online technologies have dramatically altered how organizations and individuals conduct business, communicate, and spread ideas. The internet has significantly leveled the playing field between businesses and consumers. Internet tools provide efficient platforms from which consumers can individually and collectively have their voices heard and their needs and wants better understood. For astute businesses, this phenomenon has profoundly impacted their marketing strategies. The authors emphasize that effective marketing is becoming increasingly dependent upon being found by your target audience and by creating networking channels that enable your customers to interact with you and your business and with fellow customers.

With a down to earth approach, this book describes methods for how organizations can effectively leverage internet tools to reach and broaden their customer base. Each chapter provides clear and concrete steps that can be implemented immediately in order to build presence, trust, and loyalty on the web. "Inbound Marketing" clearly describes how to increase your ranking on internet search engines, gives tips on creating useful and interactive content (through blogs and social networks such as facebook), and provides guidance for measuring your progress. This "how to" book is an excellent resource for anyone looking for a practical guide to the most current internet marketing strategies.
A Step by Step Strategy for Inbound Marketing Success
Review Date: October 19, 2009
Reviewer: Erika S. Lehman,
This is an ideal read for anyone seeking a successful marketing strategy without breaking the bank. Halligan and Shah waste no time in establishing their point: consumer behavior has changed, and marketers needs to catch up. At the turn of the century, reaching out and educating consumers was easily accomplished via outbound marketing techniques including: telemarketing, television, radio, print advertising, direct mail, trade shows, and even email blasts. These techniques have become less and less effective in recent years; not because they have weakened, but because people have become better at tuning them out and blocking numerous forms of outbound marketing. Rather than relying on an outbound campaign to inform them of a product or service, people turn to the internet for answers, utilizing Google, blogs, and social media to outfit them with enough information to make an informed decision. Therefore, Inbound Marketing stresses that for a company to successfully market their products and services, they must adjust their strategy to cater to their online consumer, and implement inbound marketing into their overall marketing strategy.

In Sixteen chapters, Halligan and Shah outfit their readers with a successful marketing strategy by addressing and conquering the changing state of marketing in four distinct parts: An overview of what inbound marketing is and how it works, strategies to getting found online, strategies to converting prospects into leads and leads into customers, and suggestions for staying ahead of the curve (and your competition). In addition to educating readers on the importance of inbound marketing and teaching them how to getting started, Inbound Marketing is full of concrete examples of how companies have utilized inbound marketing to successfully grow their business. Likewise, the book has been endorsed by prominent social media gurus such as Guy Kawasaki and Seth Godin, and is recommended by eCoast and numerous other Hubspot certified partners.

Inbound Marketing is an ideal read for anyone looking to grow their business by generating leads and converting these leads into customers. Readers will gain valuable insight on the dynamic state of marketing, a comprehensive understanding of how to optimize their site to get found by prospects, a solid method of converting prospects into leads and leads into customers, and credible recommendations to utilize when moving forward. The process is comprehensive, thorough, and has produced remarkable results; but like all marketing strategies, it is just a strategy, and will only produce results if implemented properly. The reader must be willing to trust the plan outlined by Halligan and Shah, and stick to it in order to get results. Inbound Marketing offers readers the tips, tricks, and training needed to hit a home run, but only if they're willing to step up to the plate.

Who moved my customers?
Review Date: October 10, 2009
Reviewer: E. Loessi,
The question that first grabbed me in this book was 'Who moved my customers".

The authors have hit the nail on the head and throughout the rest of the book proceed to tell us how to go out and find those customers again on the Internet. Like many of the best business books this book is really a reference source you can pick chapters at random and gain new insights on blogging, search, marketing and lead nurturing. It is clear that inbound marketing is changing the playing field and this book is the players manual for how to compete.

Ed Loessi
A Great Book With Practical Advice on Inbound Marketing
Review Date: October 13, 2009
Reviewer: Scott Manley, Chicago, IL United States
Inbound Marketing is a great book that follows in the footsteps of Guy Kawasaki's "Reality Check" in that it explains a situation, provides practical and actionable advice, and explains how that advice will help you reach your goal.

Anyone that follows HubSpot's blog will recognize that much of what's in the book goes along with the great content and information they share in their posts.

For those businesses just starting to dip a toe in the water with social media and looking for help, their chapters on "Picking and Measuring Your People" and "Picking and Measuring Your PR Agency" have great tips for helping you find the right people and agencies that can make an impact for your business. This information alone is worth the price of the book when 3 out of 10 people that follow you on social networks are currently "SEO Experts".

This book is a must read for all businesses trying to make the most of their marketing budget. Keep it close to your desk for constant reference.
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