If you are looking for solutions to push your search engine ranking higher for 2009, then you have past the first hurdle, you’re taking action! It can be one of those subjects that you just keep putting off for one reason or another. If you want to succeed in your business then a high search engine ranking is essential. The search engine trends for 2009 will as always change in many ways, for instance consumer behaviour has led to much more aggressive marketing campaigns by the big players because of the continuing gloomy economic outlook. Search patterns and ad fatigue will force many website and blog owners to revaluate their strategies for 2009. It’s always a good idea to have a clear out and think outside the box.

A few facts

At least 80 to 90% of people searching the web today use one of the big search engines which are Google, Yahoo and MSN. It’s a good idea to get listed in the DMOZ and Yahoo directories as well. The latter Yahoo Site Explorer is an excellent analytical resource, so if you don’t have a Yahoo explorer account, then get one. What are people searching for to get to your site, you can find this valuable information in a variety of ways, here are just a few…

Google analytics, Webmaster Tools and Webmaster Optimizer are just three of many great tools from Google. Personally I use iGoogle and have Webmaster tab that has all my website and blog analytics to see at a glance, like how many links are coming in, any issues that need my attention, broken links ect.

WebMaster Toolkit a venerable treasure chest of resources that fine tunes your keyword content. Don’t forget the many free resources available including WEB CEO which gives you many useful SEO tools right on your desktop.

WordPress for me still remains one of the top Blogging platforms for search engine optimization, with its wide range of SEO plugins and analytical integrations. At the moment I am using Headspace and the All in one SEO plugins along with Robot Meta and Clean slugs. SEO friendly images; automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C/xHTML valid.

What the search engines see… When they visit your site with their bots and ever changing algorithms determines how high you will rank. Of course you should never neglect your content; plenty of fresh unique content is a must, with this in mind I plan to up my post count to six per week. You should at least aim for 3 to 4 posts a week. If you think you can’t handle more than 4 posts a week, then don’t fret. There are many blogs out there that only post 2 or 3 times a week but have high rankings due to the quality and popularity, and don’t forget authority. But that’s something you have to build yourself.

Help yourself

Start by looking at a few simple items on your pages and posts, make some small adjustments, and you will most likely see improved rankings quite rapidly. One of the first items you should examine is the title bar on your homepage; you can make your title more search engine friendly by tinkering with your permalink setup or by using the Clean Slugs plugin which removes all the stop words like THE or AND. Your title will still remain the same to your readers but will change for the search engines.

The other main item to look at is your website or blog content; you will benefit greatly by including as many important keywords as possible. So if your title is “Top Search Engine Tips” Then of course you would include the words search engine several times in the body of your content while making the text BOLD occasionally. It’s all about striking the right balance, over time you will improve your techniques. Just put yourself in your visitor’s shoes and imagine what you would type into the search engine to find something.

Link Popularity

This is one area that the search engines do use to determine your ranking; it’s not an area where I have personally given a lot of time to, but there is no harm in exploring this in the coming weeks. You can use various methods to ascertain how many links are coming in to your site, the easiest way is to use your browser by right clicking on your page and scrolling down to Page Info and then Backlinks for FF users. An option could entail starting a linking campaign by either contacting similar sites which is quite tedious or by joining one the many Linking sites like Link2me.com. These linking sites notify you by email when a new link partner has been found.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a SEO company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all important task, the higher your Search Engine ranking, the more quality customers will be directed your way.

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