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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

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How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
 
Manufacturer: Atlantic Publishing Company
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Product Description

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

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Five Geek vote for Mr. Brown
 
Review Date: January 21, 2007
Reviewer: Greg Plume, Texas, USA
Whether you are a newcomer to the Internet or you have your own business already, this book by Bruce C. Brown is a fantastic read. When I started to read it, I almost could not put it down again. While this may sound strange to people believing that only novels can provide that reaction, this particular Computer and Business geek get that same feeling from a book providing a clear learning and business value.

"How to Use the Internet" is a book that if you read it closely and follow its advise, it will likely pay itself back many-fold. My library is scattered in multiple rooms, but this is one book that currently have a position of honor in the hands-on collection right next to my desk. Both an interesting read and a good reference book for later use.

The topics covered are good for both pure e-commerce business owners (or wannabees), and for people that more specifically target making money from an information base on the internet. E-commerce, Internet advertising, traffic generation in general is covered, as well as more Geek minded topics. Topics such as Search engine optimization, the importance of Meta Tags and Keyword settings, banner advertising, and even potentially using such offerings as Google Adwords(tm) and Google Adsense(tm). I personally believe, that this is one possible good avenue for expansion in a future edition of the book. It would be good for people starting out to know more about the gotchas in using for example Adwords. How the Pay-per-click business works, and the dangers of overspending with sometimes very little ROI. All depending on the business you are in of course. But competing with the big guys can end up being very expensive.

This is one book that already has a worn look and a lot of donkeys ears to remind me of important areas.
I give this book a vote of 5 out of 5 geeks. Good work Bruce.
Perfect for Web Entrepreneurs!
 
Review Date: December 11, 2006
Reviewer: K. Roberts,
Operating a business and Web site myself, I wish this book had been available when I was laying the groundwork for those enterprises. Like any good business guide, the book offers helpful, thorough, up-to-date advice without wasting readers' time. Brown places a premium on suggesting very effective strategies that cost little or no money. That alone makes the book worth purchasing!

In particular, the author uses sixteen chapters to cover the fundamental steps of registering a domain name, selling ad space, marketing the Web site, and dealing with important laws and regulations. Very helpful is the author's occasional overviews of how a certain marketing practice--such as banner ads--might evolve in the future. For anyone with a bricks-and-mortar business looking to build a Web presence, or for anyone wanting to build a Web-only business, this book is definitely for you!

Do you want to make some money on the internet? This book will answer your questions!
 
Review Date: August 28, 2006
Reviewer: Janis Rodgers, Rossville, GA
The internet is full of unexplored ways to make money and this book is full of ways to make money via the internet using your web site. If you are looking for a way to advertise and promote your business, then this book is for you. Learning more about search engines, banners, online auctions, and affiliate programs can help to move your business that next step.

This book is easy to understand and terms are explained, which makes it ideal for everyone from a beginner to an expert. At the back of the book, there is a complete glossary of terms, which is handy if you are unsure of some of the internet terms dealing with marketing on the internet. From terms to step-by-step directions, you are sure to find a way to make more profit for your business in this book.
Straightforward and Pragmatic
 
Review Date: November 10, 2006
Reviewer: YoMama, Michigan
Bruce C. Brown does an excellent job of showing even newcomers the ins and outs of Internet Marketing. Written almost like a textbook it is clear and dynamic in walking one through the paces of Website promotion. I could hardly wait to stop reading it to implement the ideas for my own website.

To me it is Book II in the study of E-Business website development. "Internet Riches" by Scott Fox is Book I, a terrific resource for helping you define and launch your Internet business with great brainstorming ideas, strategies and real life entrepreneurial examples. Brown's book takes you the rest of the way to today's best route to wealth and Internet Riches.

Taken together the reader is well grounded on theory and strategy for the pursuit of the American dream.
The Only Online Advertising Resource You Will Need
 
Review Date: August 21, 2006
Reviewer: Rebecca Lanham, Florida, USA
If you want one book to tell you what you need to know about marketing your business or website online, this title is one you should look at. With a lot of information packed into the 276 pages, this could be the only volume you need to get your business noticed on the internet.

One thing that is beneficial about this book is that it gives you effective definitions for a lot of online, internet jargon. With overviews of search engine optimization, pay per click advertising, and affiliate programs, you will be sure to know more about the internet when you are done with this title. This book also includes a short chapter on eBay and how to create a storefront on the popular auction site.

With bulleted and numbered lists, an extensive glossary, and websites you can use for resources, this title would make a great addition to the library of any would-be entrepreneur. It would fit well on the shelf at public and academic libraries, as well.

After reading this book, I plan to place a copy in my own personal library! I give it 5 out of 5 stars.
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