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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert
 
Manufacturer: Atlantic Publishing Company (FL)
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This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

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Everything you need to know about Internet Marketing
 
Review Date: March 23, 2009
Reviewer: Brick ONeil, Seattle, WA
Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.
Helpful For Anyone In Business
 
Review Date: December 10, 2008
Reviewer: Mike Hapstein, Jacksonville, FL
In this book, Miguel Todaro does a phenomenal job explaining how to use internet marketing to its full potential. Todaro discusses the numerous benefits which a company can obtain through using internet marketing to sell themselves in the 21st. He describes taking advantage of the constant low cost which the internet offers, the ability to track a customer's purchase habits, the huge potential Return On Investment, and the countless other opportunities that the internet provides.

Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business' website. Todaro also tells how you can analyze your competition's keywords that way you can compete more effectively against them.

In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business' exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
Comprehensive
 
Review Date: March 30, 2009
Reviewer: Patricia Punt,
The Internet has dramatically changed the way successful entrepreneurs do business in today's digital economy. It is now possible (and essential) to advertise and sell goods and services directly to the consumer. Experienced Internet marketer Miguel Todaro provides an easy to follow, practical step-by-step model that any business owner can use to identify and target the potential customers among the millions of people who surf the web daily.

Traditional marketing versus digital marketing is explained, the importance of search engine optimization (SEO) and a practical implementation guide is offered as well as information on how to optimize one's web site. The chapters (there are twenty) are well written and there is a helpful glossary included. Internet Marketing Methods Reveal is truly "the complete guide to becoming an Internet marketing expert."

Also, part of the profits from this book will be donated to The Humane Society of the United States in honor of "Bear" a rescued dog who served as "Vice President of Sunshine" at Atlantic Publishing until his recent death.


Lots of Information
 
Review Date: April 28, 2009
Reviewer: Megan I. Hayes, Chicago, IL
In the 21st century internet marketing has become an important way for businesses to reach new consumers and potential customers. Being able to market successfully online is vital for all kinds of business development. In "Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert", Miguel Todaro examines all aspects of creating, implementing, evaluating, and optimizing internet marketing.

In this book, Todaro offers unique, new strategies for attacking the online market head-on. He includes a thorough guide to help you create effective marketing with the maximum number of views possible. There are great samples that serve as templates. Todaro emphasizes the importance of creating traffic for your internet marketing and offers advice and tools for getting people to view your site. Some of the more technical parts of the book are easy to understand and there is so much useful information that I am surprised the book isn't twice as long.

This is a great book for anyone looking to maximize search engine hits, and get more internet traffic directed towards their site. Todaro does a great job of explaining internet marketing strategies and methods while providing ideas for successfully utilizing the tools available.



Good techniques and strategies to drive traffic to your website
 
Review Date: May 20, 2009
Reviewer: Mark Deo, Torrance, CA
Mr. Todaro presents sound techniques and strategies to driving internet traffic to your website. The author really gets the reader thinking about maximizing resources and putting a plan in motion.

With so many books on "Internet Marketing", one can feel overwhelmed with what to choose or where to start. A good start would be this book as it overviews everything you need to know about today's resources, techniques, and strategies. If you want learn about Viral Marketing, Blogging, Search Engine Optimization, Pay-per-click, Email marketing, Content Management, etc., definitely read this book. With such an array of topics to cover, the author does a fine job of making things simple and practical.

There is some really good information in the first chapter regarding "Hitting Critical Mass" that is an eye opener. The author states, "Internet marketing has not yet reached critical mass, and that is one of the most important reasons for reading this book. At present time, approximately 100 million people engage in e-commerce activities per year. In the next 10 or 15 years, that number will reach more than 800 million users per year, crushing into 10 percent of the market and then, as predicted, climbing to 90 percent in a frantic way." With this impending rush of web based business, it is important to gain a good foundation in Internet Marketing now. To start, read this book.
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