Maintain Focus and Online Marketing Fortune Will Follow… Lose Focus and Money & Internet Profits Will Slip Away…
Focus is a tricky proposition. We all come by focus naturally, but the clarity and intensity of our focus is the challenge that most people encounter. Throughout our daily lives, there are a multitude of things that command our attention and these things in and of themselves require focus — our jobs, our family, our responsibilities to ourselves and others… the list goes on. And yet, when it comes to a new or ongoing business venture, it is often life’s daily responsibilities that cause us to lose focus on the task at hand. This is where we need to begin transitioning toward the lifestyle to which we aspire.

The great conflict — how do I stay true to my obligations and yet free myself to explore the great adventure of Online Internet Marketing? And a great challenge it is, indeed! Adding to the complexity is a dual challenge within the scope of the new endeavor itself. First you must devote time to focus on what slant your marketing efforts will employ form a virtually unlimited pool of options and then you much devote time to researching, education and implementation of your new plans & strategies. Once you have committed the time to making money on the Internet, where do you start? There’s Ebay, Affiliate Marketing, Ezines, Blogging, Adsense, and more! Many, many more! Chances are, you aren’t even sure what some of these things are — let alone which one is right for you. The three best pieces of advice I can give:

Once you have committed a very specific amount of time that you diligently stick to, sit down at your computer and spend a few hours looking over any programs and methods that catch your interest. Do Not, I repeat DO NOT Buy Anything at this stage! Put yourself on “purchasing suspension” for at least 24 hours and do nothing other than read. Read, and then READ some more! In the vast world of online marketing, there is truly something for everyone, but to hear each author tell it — His or her program is the only one for you! Hear Me: There is NO single “right” method and no end all/be all approach. In the right hands they all have potential, and in the wrong hands? Well, you know the rest… Only YOU can decide what’s right for you and the only way to make this determination is to research programs recommended from a credible source and weigh all factors — time, budget, experience, etc. — before making a decision as to which direction you decide to pursue.
I know from where I speak…

My situation has been more fortunate than most, in that I had time on my side when I embarked on my Internet Marketing adventure. I was not pressed to turn a quick profit, so I utilized my time doing extensive (albeit exhaustive) research. In fact, I owe my outrageous success to the simple fact that initially I spent more time researching than “implementing.” (But notice I said initially!) And once I settled on what would work for me, putting into action was a no-brainer.

The second critical activity is to spend a considerable amount of time in various forums that are not only in your niche, but also Internet Marketing forums in general. Read and listen to what others are saying and what is working for them. And, conversely, keep an eye out for consistency in things that are discussed which have failed or completely went belly up. This forum exploration will also prepare you for other avenues of traffic generation which you will work yourself up to down the line, so it is time well spent - even early on.

Finally, surround yourself with positive, like-minded entrepreneurs. If your immediate circle of friends or relatives are not supportive of your new enterprise, then make online friends who are! You have a long and prosperous road ahead, and cluttering it with people who are not inspiring and motivating you is the fastest way to defeat!

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