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Niche Marketing on a Budget

A Crash Course to Budget Niche Marketing

Niche Marketing is big business for marketers, and they are canny enough to realise that this is an ideal realizable venture for millions of people. If you are on a tight budget it can be near dam impossible to compete with the big guns. This is where niche marketing comes into its own, by allowing anyone to capitalize on niche products or services that don’t normally receive the same attention that other more popular markets do. So this gives folks a level playing field to compete with the big guns.

What you need to succeed in Niche Marketing

Apart from some obvious tools like graphics and content, good research techniques and a bucket load of determination are a must and yes a small budget, but bigger is better. First up, do some research and find that product or service that will give you the best chance to cash in. You will need to look for a product that you can setup a budget PPC campaign for and target the right keywords. This is extremely necessary if you want to get a highly targeted audience (people who will buy your product)

Private Label Rights

If you are going to start a niche blog you will need content and unless you want to write it yourself then PLR is the next best thing. There are lots of PLR products on the web, you can sign up to PLR membership sites or check out some JVs (Giveaway Promotions) these usually have a few PLR bundles. If you have the budget you can hire a ghost writer to run off around 20 to 25 articles.

Killer Graphics

Again if you’re on a budget then make use of the free graphic applications like Gimp or Paint.net, there are header graphics packages that you can buy if you look around, if you need clipart, photos or icons then have a look at http://www.iconspedia.com/ and http://search.creativecommons.org/. You will find plenty of tutorials at Gimp or Paint.net if you need help. Use your imagination and try and be unique.

Niche Research Tools

You will need to gather some information about your chosen niche like how competitive this particular niche is. The simplest way to do this is to input your keywords into any decent keyword search analyst tool like Google’s keyword tool.  There are many other analytical tools available for example Search Status: A Search Extension for Firefox which is a great tool for analysing other websites. Search Status is a toolbar extension for Firefox that allows you to see how any website is performing; it provides extensive search-related information. You can check out FireFox for more analytical tools.

Blog or Static Website?

This all depends on how quickly you want to start making a profit, if it’s a static HTML page then you can have a very quick turnaround. Affectively you can get away with two pages, the sales page with the buy now links at the footer and a privacy/disclaimer page to stay in line with Google’s quality guidelines. As long as you have a great sales page then there’s no reason why you can’t be successful. The sales page can be enhanced in many ways to get the message and benefits across to the customer.

On the other hand a blog can bring in more organic traffic as well as traffic from your PPC campaign. Other benefits of a blog are dialogue and social interactive marketing, for me I would use the two together. I have posted before about the theme on Web-WorkAtHome which can double up as a squeeze page or a blog and you can combine the two together.

Looking for help and advice

Look out for forums linked to niche marketing; there are always one or two lively threads to get involved with. Social network sites will have groups to who will be talking about niche marketing, if you want to find blogs on niche marketing then just use Google Blog search or check out Blogging communities like BlogCatalog or MyBlogLog.

Another point worth remembering if you see a niche on another website, say to yourself “CAN I IMPROVE ON THAT?” If you can then you have another shot at profit.

This was just a short crash course on Niche Marketing on a budget and i am not saying that it’s easy but it is feasible for anyone with a will to do well. You can’t please everyone so just concentrate on your niche, then rinse and repeat.

Thanks’ for reading

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3 comments to Niche Marketing on a Budget

  • crystal wine glassesNo Gravatar

    Hi,
    I’m looking for a great niche marketing strategy that can make me money. I know that it will take some time to start seeing the money but I don’t want to waste time and money on a strategy that doesn’t work. What strategy have you used and has it been successful?

  • You should also join a forum and see what kind of problem people normally asking and see if it is a good niche marketing internet taht you should consider.

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