Effective email newsletter tactics

Getting your email newsletter tactics right is extremely important and to market effectively you need a reliable service. So with this in mind I was searching the web for options to send out newsletters to my subscribers, as you can imagine there is quite a collection of services available. The one service that caught my eye and had the most value in terms of price structure and tools for my newsletter was iContact. Their all round email marketing software solutions were quite impressive.

iContact is an easy to use email marketing, surveying, Autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects, and members.

iContact starts at $9.95 per month and scales upward based on list size. They also have an Enterprise product for larger organizations that starts at $660/month.

email Templates

iContact has an easy to use interface and over 300 professionally-designed email templates. The application allows you to track the read and click-throughs on your emails, add a sign-up form to your web site, segment your list, and manage your subscribers, all very important elements for your campaign.

Subscriber Management

They take care of managing bounces and unsubscribers for you. They also take care of making sure your message gets to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status. If you are currently running into deliverability issues with your existing email newsletter sending method, iContact will be very helpful and ensure inbox delivery of your messages.

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Interesting Stats

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama ‘08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003.

What I like about iContact

iContact is working to change the way businesses and non-profit organizations communicate online by making it really easy to manage all online communications from a single web application.

If you are looking for any easy and inexpensive way to put your email marketing on autopilot and get great deliverability, check out iContact.

More Information &Resources

Best Practice Whitepaper on email marketing

Try out their risk free 15 day free trial at www.icontact.com

Please feel free to comment


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