It’s a matter of course that having your own website promotes your authority and brings about results as contrary to not having a website. On the flipside applying other popular online mediums to get your message across can bear profitable exchanges, so let’s consider some of the Pros and Cons of having and not having your own self hosted website.

Advantages with a self hosted website

The most significant and obligatory matter to guarantee your success in affiliate marketing is your own website. The first step in any successful affiliate marketing business is establishing an effective, credible and professional appealing website. Your website is the starting point for all of your marketing campaigns. Consequently, you must first build a user-friendly website, which will draw in your prospects and motivate them to click on the hyperlinks for the products and services you’re promoting and make a purchase.  You must first center your endeavours in constructing a website that will cater to what your prospects want.

Make your website full of original related and useful content. The most significant thing you ought to consider is that nearly all web users go online to seek information, not necessarily to go and purchase something. People will enjoy articles that are catchy and useful. Bear in mind that in the internet content is still king and good quality content won’t only build up your credibility; it can in addition help you accomplish a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a convincing expert in the field, making you a more reliable endorser of the product or service you promote. Establishing an effective name is a good step in developing a committed consumer cornerstone. Committed customer bases are the life blood of affiliate marketers.

You must apply all possible means on your website to motivate prospects not only to view your web site but also to click and carry on to the websites of the products and services you’re advertising.

When you’re creating your website, the possibilities are endless and are confined only by your imagination and purpose. You will be able to always research other ideas and accommodate additional strategies, which you believe could aid you to become a high rolling affiliate marketer but not till you’ve a great website.

Advantages without a website

Is it possible to be successful without running your own hosted website? Most emphatically, and with no overheads like hosting and domain purchases. If you drill down the alternatives open to you on the net you may well be rather surprised just how effective you can be. You might not have a self hosted website presence but you’ll most certainly have a social network presence. It’s hard not to come across Web 2.0 social network sites, they’re everywhere. If you’re a good communicator and networker then you have a golden opportunity to share resources and advertise your products or services, whether they’re your own or affiliate products.

Effectively you are able to have your own web space on any number of networks not just the likes of FaceBook or MySpace but also numerous Blog providers like Google’s BlogSpot or Yahoo’s GeoCities and many others. I have come across many blogs that are not self hosted and are doing rather well, if you produce the goods like plenty of fresh quality content, value and have something that’s in demand your more than half way there.

If I were to promote one particular product and wanted to get exposure I would kick off with pages on BlogSpot, GeoCities, along with Squidoo and Hub Pages; Google Pages are another convenient free service that allows you to have five sites with multiple pages, so there’s no end to the free resources out there. Take advantage of the Article directories to further promote your affiliate products, link all of these resources to one central blog to increase your SEO Rank.

PPC Direct Link Marketing

The quickest way to start generating income from affiliate programs without a website is to use a direct linking campaign for PPC. By researching and targeting a particular affiliate product you can achieve surprising results. Simply use a direct link to the affiliate product or services webpage. Do a search on ClickBank for a high value product, once you have your product do another search on Google using the keywords for the product to find its position. Diversify the product by cloning the ad and editing the wording and keywords. Look for long tailed keyword descriptions by using Google Keyword Tool. If you haven’t already done so sign up to Google Adwords and start by bidding with your keywords. If you have never used Google Adwords or ventured into PPC then it is advisable to read all the information that you can get our hands on. Here are some PPC tutorial links to get you started….

http://searchengineoptimism.com/SEO_Tutorial/PPC_PayPerClick_Tutorials.html

So I reckon that overall you don’t always necessarily need a website to earn residual cash, but having your own website does increase your authority and that can be a distinct advantage over the longer term.

Leave your thoughts and let me know what you think.

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