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SIX Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term ‘tennis shoes’. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, ’search engine’ will be a general keyword for you. ’search engine optimization’ , ‘good search engine ranking’ etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language…Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won’t allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

“Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!”

“Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!”

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don’t enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don’t remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don’t you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don’t let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor’s time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at:

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8 comments to SIX Golden Rules Of Pay Per Click Marketing Campaign

  • These tips are quite good but proper optimization works a little bit different.
    If you pay $1 for one click to your site for “Afghanistan tanks” you be in worse position than site about Afghanistan tanks which pays $0.40 for a click. It depends on the target site too.

  • Bill MassonNo Gravatar

    Hi, Yes this is obviously a more generalised advisory article, and yes there is a lot more to PPC. Of course as you say it depends on your market but it is a fundamental imperative that you do your research. I have seen to many first timers getting burned.

    Bill Masson´s last blog post..Read Important Info About Google Conquest

  • Kontaktanzeigen

    Nice tips there.Pay per click strategy works for some, i just don’t like the fact that you’d be directing your viewers to another site.It’d have to be worth it.

  • Tkaniny ObicioweNo Gravatar

    Tracking the results should be an obvious step in any activity. Especialy in internet based ones where it’s so easy - in couple minutes you can get full statistics concerning everything about your site. It’s amazing!

  • Outsourcing Sales

    PPC is a great way to get short terms results to your marketing campaign, however once the campaign ends your results are likely to diminish. SEO is a much more sound long term investment.

  • Earning Money online is never easy & specially when you are new to a program & don’t know how to use it. There are misconceptions related to PPC campaigns, But your post served me well. I think Landing page is most important factor, Because if you follow Step 1-4 & at step 5 your landing page isn’t good for the viewer your all hard work will be spoiled, Because people want quick result for the search query. Your last point is important too. Tracking the results is required, It shows what you want to do in future or where you are making mistakes.

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    I love PPC but i got failure from the market, now it is the time to find other market method.

  • The post was great and very informative. Looking forward for more posts. Thanks and keep it up!

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