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Getting Started with Forum Marketing

With Forum marketing you can make your online business get noticed. Forum users, by and large, are more tech or web savvy and do purchase products online. Many forum frequenters are also authorities on the topics discussed in the forums. With this in mind Forum marketing helps make a good impression in front of a knowledgeable and influential audience, which can help spread word all over.

So let’s look at a step-by-step guide that will tell you how to effectively make forum marketing a part of your everyday marketing strategy.

Not all forums have the people you want to communicate with. You have to choose a set of 5-10 forums to concentrate your energies on. Ensure that these forums have at least 10,000 posts from at least 1,000 members; that there are at least 10-15 new posts every day.

Avoid forums which are hosted by your direct competitors; and those which are flooded by spam.

Create your forum accounts as soon as possible. This is helpful because seniority is given a lot of importance in most online forums: some even require you to wait a few days before posting for the first time. You will also find that in certain discussion threads you are not allowed to post a comment until you have at least 10 or 15 posts on other threads

When you sign up, you’ll be asked to agree to their user agreements and posting guidelines. Read these documents carefully. A lot of people skip this and just click yes, because there is a lot of legal jargon. But some important things to look for are:

  • Are you allowed to include links in your posts?
  • Can you promote your business?
  • Can you use commercial messages as your signature?
  • Can you contact other members for business purposes on the forum?
  • Are there restrictions on new and privileges for old members?
  • Your user name is the first thing that’ll be noticed. Pick one that’s memorable, simple and can be easily pronounced. You might want to use your real name and/or the name of your company. Do not use random combinations of letters and/or numbers, or something that’s significant to you and you alone.

Create a profile that will help you establish credibility. Put up a description of your experience and expertise. Personal information can help break the ice, but don’t venture into topics that can alienate anyone, like race or religion or political affiliation.

Above all, treat forum marketing as an integral part of your long-term strategy, not just a one-off opportunity to bombard the message-boards with information about your hot new product. I suggest that you take your time and explore the whole setup before you start posting, get a feel and just soak up the advice from the more senior forum members.

Feel free to leave a comment, which forum do you frequent?

Warrior Forum Member

Previous Forum articles: Introduction to Forum Marketing Why is Forum Marketing Effective?

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