Many entrepreneurs think that selling to the widest possible market is the likeliest path to success, and in many ways this can be true. But take a step back and think a little outside the box, Of course I mean Niche Markets. If you get your tactics right and put in some key research then the rewards can be very lucrative indeed.

Occupying a niche means you won’t be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and behaviours of a select group

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