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What is Your Definitive Guide to Adwords?

To make money… yes of course you do, but to do that you need a consistent strategy.
Are you looking for a definitive guide to AdWords?  There are plenty to be found on the internet, I’m sure, and each one will tell you that they’re better than the last.  And while they all (or most of them, anyway) all provide useful information to get you started using AdWords, what exactly is the definitive guide to AdWords?

Well, that depends on what you need it for.  Because the definitive guide to AdWords is going to look very different to someone who is just

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