The formula for attracting traffic to your online store and persuading visitors to click through to your shopping cart comes down to simplicity; In other words, make it easy for your shoppers to do business with you.

There are dozens of convenient and affordable options to add pizzazz and personality to e-commerce ventures, from innovations in interactive marketing to distinctive product displays.

In the end, it’s a matter of deciding what is the right balance, and what trade-offs your site might experience in usability if you add in dramatic effects. Testing is essential to see what works and what doesn’t.

Remember to weigh

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