On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud. Click Fraud “Click fraud” is a term with a unique meaning on the Internet. It refers to the deliberate clicking of pay-per-click advertisements by users that have no intent of actually making a purchase. It is common knowledge that unethical companies will set up click centers oversees where individuals are… Continue reading
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche. The Google Adwords platform allows you to select four matching… Continue reading
What are pay per click engines? Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results. How pay per click search engines work? For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure… Continue reading

Woopra Analytics Rocks

If you really want to get a fly on the wall view of your blog's activity then get yourself a topnotch desktop application. Yes I know I have said in the past that I use Google analytics BUT... since I got accepted for this beta software application from Woopra I don't want to use anything else. It's just so fan dabby dozy and I am an instant fan of its slick sexy looks. Continue reading

The Right Way to use PoP Up Ads

When you are surfing the internet and you run into a website you want information from, don't you hate it when a popup occurs? Even if you have a popup blocker you still end up getting them. What about hover ads? My most hated ads. Some people just click the 'close' button to get rid of them. Or they may misfire and you end up with no hover ad or you just can't close them. Even if they do stay on the screen, you have to use your mouse to connect to the ad and type in what is required. This can be awkward to say the least. I know I have seen them as well. At first I didn't like them, but in searching for my marketing efforts I found myself using them. Continue reading

How To Prepare Your Squeeze Page

Squeeze me please me but make sure you tease me before I treat myself to your offering!Free Bonus Tell me how many times you have come across a squeeze page while browsing the web; you may even have clicked from an email link that lands you on one. To be successful in Internet Marketing you will have to include squeeze pages in your strategy. If you are starting from scratch there are a lot of steep learning curves that you have to get over. The term Squeeze Page is used by… Continue reading

Testing Mini Forms Plugin

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Just Testing out the TDO Mini Forms Plugin, still has a few kinks to iron out. So the invitation is open to any Internet Marketers to post a message, Register Here. Keep it straight and keep it informative. Cheers Know exactly what you want your prospect to do. Many businesses just want more business. You have to be more specific than that. Write down exactly what you wish for your prospect to do… Continue reading

Promote

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Free Tools To Promote Your Online Business

So let's take a closer look at these time saving Promotion Tools,  NO Signup required, simply click the image to download to your hard drive. The first application aptly named " 8 Minute Lead Capture Page Generator" Helps you to build... Yes you guessed it a Leads Capture Page! I would… Continue reading

Niche Builder

If you are interested in launching niche sites and want to tap in to this lucrative market then you need a plan of action. Before you start on your first project, ask yourself how you want to approach the task. Do you want to produce a large number of mini sites in order to gain as much ad revenue as possible; or do you want to be hands on and build up your chosen niche in a precise and meaningful way. If you are using PLR articles for your niche site… Continue reading

Top Tips

Add to Technorati Favorites Here's a bunch of posts that will I hope help you to be a better Marketer and Blogger,  I   try to write as many pillar articles as I can. This is allways a great tip which I come back to time and time again. To read the full articles just click on the permalink title.  Thanks' for visiting. Remeber to leave a comment, it's great to get feedback positive or negative. Optimization Power Tips Any true internet marketer will tell you this, and this has even more weight if you’re enrolled with the AdSense program… Continue reading