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How to Build a Quality Landing Page Score for Google

The aim of a landing page quality score is to punish advertisers who do not provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the price of their minimum cost per click. Interest in Adwords Digger is really intense so here’s another reminder why you should consider downloading the software

More importantly for those of us who are already endeavoring to make quality sites and landing pages, a better quality score will lead to better rankings for our advertisements and a lower cost per click.

How to get a better landing page quality score

According to Google, there are three matters they consider when calculating a landing page’s quality score; relevant and original material, transparency, and

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5 biggest Mistakes for using the wrong PPC Landing Page

Your landing page is I think you would agree crucial for your PPC campaign to succeed, it’s the last step for most online marketing conversions. So to make sure that you are making the best RIO, the following top 5 landing page mistakes will give you an idea what you shouldn’t be doing. Remember it’s all about your visitor and what he or she is expecting to see when they click through to your landing page. Just for a moment, step into their shoes and test out a few ads from Google, and if the resulting landing page is not what you expected then you can learn some valuable lessons to improve your own landing page

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