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Do you need a Safelist?

I was recently asked what a “safelist” is.

The easiest way to explain a safelist is that people allow you to send them emails about related offers! In other words lists that they have signed up to in order to receive relevant information that they are looking for.  (Optin List)

Let me elaborate a little on this.

Many people get confused and think a safelist is about building your own mailing list but it’s not! It’s about accessing a mailing list that’s already been built for you. ($ Premium $ or free).

A mailing list that already has people signed up and

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