The last twelve months has seen an explosion of growth in social media to such an extent that companies have had to radically rethink their advertising and marketing strategies. Agencies are rewriting the rule book on sound marketing practice and embracing social media for all its worth. It has become the buzz word to sell to clients and clients buy it because they do not want to be left alone at the starting gate. This was upheld in a recent survey by McCann Erickson which concluded that over two thirds of the marketers interviewed did not understand enough about
Continue reading Hottest Social Media Tools for 2010
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