Welcome to the third instalment of this New Product Launch series.

In part two we looked at the structure of the product launch and started our check list, so in part three we continue our check list.

B: For Affiliate Promotion.
*Affiliate System, set up to track sales for the small product, set to around 50-90% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: resource building and very high commissions, enticing people to sign up and promote for you, increasing all your primary resources.*

Affiliate System, set up to track sales for the large product, set to around 40-60% payouts and ready to go copy and paste advertising material for affiliates in the form of solo ads. Sole intention: To put money in your pocket. Most of your resources will come through the promotion of the small product. This is where your profits come in. Keep the affiliate system here for a JV bargaining tool at the start. Move to regular affiliates after making a number of personal and JV sales.

C: For Your List.
List for collecting names who buy the small product.
Sole Intention: Resource building of ‘Customers’. For people who buy your small product. They will form the basis of your list of customers ready to sell onto your bigger product manually if the follow-up doesn’t work, or, use for future large products. This will feed into your autoresponders forming list #1. “Medium priority customers”

List for collecting names who buy your large product. Sole Intention: Resource building of ‘Long term Customers’. Your special people who have proved they’re ready to buy, will form the basis of long term customers who will also be fed straight onto future larger products, along with preferential treatment from you. They will be the least numerous, but the biggest money makers. Again this feeds into your autoresponders forming list #2. “High priority customers” List this for collecting names that visit but don’t sign up for anything on the small product site.

Sole Intention: Resource building of ‘Standard List’. People who buy nothing, but sign up for your special report or you’re in a rush reports, will form the basis of all your future promotion. List for collecting names who visit but don’t sign up for anything on large product site.

Important, it doesn’t interfere with your sales process on a high ticket item site, this is there to make you profit and not build resources.
D: For Your Research.
An ad tracker set up.
Sole Intention: Research & Testing. Used for split run testing, testing of ads and different methods of collecting your resources, and coming up with new products or modifications to current ones. Test two variations of one aspect of your sales system, ask yourself which one works best, keep it, move on to another test. Use to refine your sales system for this and future products.

E: For JV’s.
Affiliate system set up especially for JVs for small product.
Sole intention: Resource building of JV’s and business contacts. 100% commissions on a smaller product can be a great bargaining tool and a massive resource builder.
Affiliate system set up especially for JVs for your money maker, or your high ticket item.
Sole Intention: Resource building of JVs and business contacts, to make a big profit. This may not even be needed, but it’s nice to have since every deal differs. You may find that your JV partner wants higher commissions for himself or for the affiliates he refers. A good bargaining tool which paves the way for long term relationships.
Folder or file for the details of each JV. Sole Intention: Resource Building of JVs. Keep everything in order, and have a folder for each joint venture you carry out. Record the person, their contact details, and the details of the joint venture, including its type, whether you’ll be able to contact them again in the future, how big their list is, how much you made, what you agreed etc.

Sorted
That’s it. You’re all set and ready to go. If you don’t have every single thing set up in the above list, I’d suggest you get about setting it up. It seems a lot, but trust me, not only does it cost you hardly anything to set up (even the affiliate program you can keep going for $30 a month instead of laying down $500 right off) but it gets easier every time you create a product. Create the above once, and next time you come up
with and create a new product, you simply plug it in and you’re away. Don’t be put off at this stage. It gets easier, cheaper and more profitable as you go along.
Next up, we’ll be looking at the planning of your actual promotion and getting some resources rolling into your system and having them start to build each other whilst making you some cash along the way.

Summary
Before launching into this, I want to make one thing very clear. You’re not going to become a millionaire overnight. This is real business now. It’s about building your resources and improving your business, building on your experiences to create more and more successes with each product you release.

Let’s begin. We’re starting out two weeks before any of your promotion goes out, and we’ll end two weeks after your main promotion drive. This may seem like a long while, but once you get down to it, you’ll see the reasons for doing this. I’ll be blunt. If part of this doesn’t work, you’re going to lose out big time, and we can’t have that. Look around you, it’s happening to everyone. They don’t have big enough lists, they don’t have any affiliates, and they’ve never pulled off a joint venture and have nothing solid built up to provide a good promotion drive for present and future products. That’s what this launch is all about, resource-building for riches.

They say that in war no plan survives the first contact with the enemy. A good plan however, will make things easier to change and adapt as you go, and provide solutions to any new problems that might arise. For this reason, we’re going to spend some time in the planning and checking stages before we get to any promotion at all.
What we won’t be doing is asking you to spend thousands of dollars on promotion at this stage, so don’t worry. There are, however, some tools that are imperative that will cost you.

Okay then i hope this opening three articles has whetted your appetite for affiliate marketing and more importantly your desire to launch your own product. If you want to peruse this series to its final conclusion, then sign up to my Newsletter and i will give you the full unabridged system which day by day will take you through the creation and final delivery of your product launch. Your call to action!

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Related: Launching a New Product (Part 1)

The Structure of your Product Launch

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Set Your Goals album cover

Part two in this Product Launch series

The first thing I want to do is touch on the structure. Remember your goals and keep them solidly in mind when designing your own product launch promotion drive. Your overall aim isn’t to make millions through one product it’s to use these products to build your resources so that you can make your money with future products.
The bigger you build, the more you’ll make. For reference, here’s the direction I use in all my marketing courses that clearly shows the 5 big resources you should be building to ensure your online success.

Affiliates build all 5 of your Primary Resources

*Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

The All Powerful Resources
No matter how odd or unrelated one of them may seem, I guarantee to you that they all tie into each other. Never ever start again, and if you’re not sure how to do something, or it’s been a long day and you’re not in the mood, take a break and make sure you do this properly. It’s imperative that you don’t miss any out. Each one you miss will limit your money making capability by 20% in the present, and as that snowballs in the future, we’re going to be looking at an Incalculable amount, and that’s not the kind of money we want to be losing. We’ll take a final look at these directions once your promotions start to go out and you have the space to begin managing your resources in such a way that they build each other.

Note: This isn’t a cheap excuse for me to make things seem complicated, or revolutionary, nothing like that. These directions simply represent each resource building the other, which in effect leaves you with an almost never ending crowd to promote for you, to strike deals with, to promote to and to make a hefty profit from.

Your Standard Customers regularly build two of your 5 main resources:

*Affiliates >> *Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

So here comes the goal list. This is the list that I use every single time I launch a product, and something you should use too. This is when we pool everything that we’ve learned so far and put them together to become a complete marketing system that builds itself. The business end if you will. Now aside from the affiliate systems that you’ll need to set up, nothing else costs. If you’re reading the following list and find yourself saying to yourself that you can’t afford it or don’t have the time to do it, we’ve got our wires crossed somewhere, because nothing else should cost you anything, ever.

Your Long Term Customers Build Two of your resources

Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >> Affiliates*

Pre-Launch Checklists

So here goes, the checklist. You should have everything here set up and ready to go before even thinking about promotion. In order, we’ll look at each resource in turn to make this crystal clear, for sales, for affiliate promotion, for your list, for your research and for joint ventures. Once you can honestly put a tick beside each of these you’re ready to prepare your promotion.

Joint ventures build all 5 of your primary resources

>>Affiliates >> Standard Customers >> Long Term Customers >> Joint Ventures >> Standard List >>

A) For Sales.
A small starter intro product priced around $20-$60 directly related to your larger product, a quality product in itself with the direct intent to sell buyers onto the larger product. Big Product, Your Money Maker.
Your money maker. Priced between $200 and $2000. Sales will come from your smaller product and after launch when your resources start building, from those also.
Follow-up for your small product.
For the sole intention of resource building, and pulling customers back to the small product site to get them to purchase the intro product and flow down the line.

Follow-up for your large product.
For the sole intention of resource building and pulling people back to your high priced product site enticing them to buy at a later date or after more than one view.
Begining next week we will look at the “Seven day follow-up system”

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Image by Mike Wood Photography

If you’ve ever thought about launching your own product but are not quite sure how to go about it then read on. This article is the first of many as I try to explain all the ins and outs of a successful product launch.

Every week, hundreds if not thousands of online business owners launch new products, yet, only a small minority of them will make any profit, never mind survive the year.
It’s time to hit this problem head on. Listen while I show you exactly why the above is true and how, when you come to launching your products you can have hugely improved success potential with just a few little known smart moves.

Begin to plan the beginnings of your promotion to make sure you have everything in place ready for the gathering of your resources, ready to put that huge amount of promotion power at your fingertips to good use.

To re-iterate; the importance of your five main resources and their roles, affiliates, customers, long term customers, joint ventures and your standard list.

To check that both a small and larger follow-up product are both in place, ready for the backend sales effect.

To ensure that the follow-up and the vehicles that are going to carry the customers from your smaller product to your larger product are in place and functioning before we even get started.

To check that your research tools are in place, After all, it’s this research that’s not only going to increase your sales over multiple products, adding up to more than double your income without it, but what you discover may even form your next product.

Promotion Preparation

The first two weeks consist of planning, checking, planning and checking again and again to make sure everything is perfectly in place. The reason we’re doing this is because everything that goes on from your first ever product to your last ever product is a big linked chain of events.

If part of this doesn’t work and your chain is broken, you’re going to lose out badly, which is definitely not what we want. This is the reason that we see so many people around with gaps in their marketing. They don’t have a big list, they don’t have any affiliates, they’ve never pulled off a joint venture, or they have no customers, and so on. As I’m about to demonstrate it’s not just one problem that people have to solve, if they want to make cash, it’s many.

Now for the Checklist

In the following checklist, there is only one single thing that I’d suggest you purchase and that’s an affiliate system, as this forms a large part of your promotion. After you own one, you never have to buy one again, and can modify it to suit your own needs.
I won’t tell you to spend any money on promotion, or spend your hard earned cash on e-zine ads or anything like that. Instead we’re going to use your resources to build your network and make the future of your business a bright one.

If you don’t have one of the resources we mentioned when you start out, you will after you launch your first product. Beforehand you’re severely limited, not to worry though, you’ll find that by the time you start promoting your large product, you’ll have everything you need any way through the promotion. That’s the beauty of this system. It works no matter how many products you have or haven’t launched in the past.

The next part of this series will be concentrating on the Structure: Any feedback is welcome.

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