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How not to Run an Online Promotion!

When you run a promotion online for any product or service it makes sense to plan ahead don’t you think? Well apparently not everybody thinks the same way “yes I know it sounds obvious” let me explain, the other day I received an email from a rather popular Blogger who was running a promo for a book. The promo was offering a 50% discount off the normal price of the book “BUT” it was only running for 24 hours, the thing is that the email arrived in my inbox on the same day that the offer was due to run out! Crazy or what, so you… Continue reading this article