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Is Blogging a dying art? And is Micro Blogging taking over?

Recently there has been a lot of talk about the micro blog phenomenon with supporters claiming that it will overtake mainstream blogging. There’s no doubt that the micro blogging platform and more importantly real time search is a hot potato at the moment. With new alliances forming through Twitter from the giants of search it’s an exciting time. Twitter has definitely strengthened its position as the top micro blogging service on the web with its latest addition of lists for users. You can bet there will be a lot more to come.

Would I change over?

Leaving statistics aside for a moment,

Continue reading Is Blogging a dying art? And is Micro Blogging taking over?

Develop Your USP

What is a USP?

If you don’t know the answer to this question, you’re business is in serious trouble! An entire book can be written on this subject (many have been).  Your “USP” is your “Unique Selling Perspective”.  In other words…Why is your business Unique?
What does your business possess that separates it from the rest of your competition?
Why should a customer buy from you instead of your competition?
What do you offer your customers that your competition doesn’t?

There’s a great article written by one of the best copywriters in the world that clearly puts the power of your USP into perspective, his

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How To Get Testimonials!’

As buyers, we demand social proof. Only a small percentage of the population gets excited about being the first to try something new.  That’s why there is no more effective salesperson than an existing customer. Getting your customers to testify, in the market is money in the bank! How to get testimonials

Often, new business owners will struggle getting these all-important testimonials. Or at least good ones that are effective selling tools.

Here are three ways to get them, by asking for them.

1. After you’re finished delivering on your promises, you approach your customer & say something like this.

‘Are you happy with

Continue reading How To Get Testimonials!’