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To Self Host or not to Self Host

Image representing WordPress as depicted in Cr...Image via CrunchBase, source unknown

In today’s post I want to talk about Hosting and the cost; as opposed to the multitude of free services which are hosted on their own respective servers. The whole idea of the World Wide Web is to bring as many services to the public as possible which is without doubt a good thing. The big giants of the internet industry do have a stranglehold in this area and so make it very appealing to the masses especially the newbies or for people who don’t have the technical knowledge on how to upload files and instigate a number of other tasks only possible with self hosting.

At the moment there is huge interest in web 2.0 with its changing trends in particular with the use of social media. But web 2.0 goes much further in development with rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. So with all this new development comes new ways in which people from all walks of life can do a lot more with free or self hosted services.

(Side note) We mustn’t forget our privacy in all this excitement; these free services do come at a price, depending on your settings just about every spammer can grab your email details and a lot more.

There are many ways that we can use these free services to generate income, and depending which direction you want to take can be quite profitable. Let’s look at Blogger for instance, for a start Google allows you to benefit from placing its own ads in different formats (contextual ect”) but you will also be able to insert various other revenue based methods like Amazon or other affiliate programs. The process of integration is made very easy by drawing on the use of APIs so that the migration is smooth. So there is no doubt that you can do very nicely, and depending on your direction you can bring in earnings through a variety of ways.   As well as the established blog providers you also have the established social network platforms and a plethora of blog providers, but there are all different levels of what you can and what you can’t do with your blog; rules rules rules!

Hosting your own WordPress Blog has many benefits, the main one being the amount of extra plugins you can use. The list of plugins is endless but some of the more useful ones for example the all in one seo pack and the Google XML sitemap generator are indispensable; The beauty of   the whole system is that is completely automated with among others the WordPress Automatic Upgrade plugin, as an example this blog is only a month old and already has a respectable Alexa traffic rank and i dare say will have a Google rank in due course. There are many other plugins that extend your WordPress blogs functionality with all kinds of special effects. WordPress.org

I think advertisers take you more seriously if you have your own domain. On WordPress.com- you cannot run paid ads. If the blog is for business-also it helps with the overall promotion of your business site and attracts more visitors through search engines because of the dynamic nature of the blog. A dot com domain is the best thing a blog can have for branding purposes. People won’t remember “yourname.bloghost.com” - but they will remember” yourname.com”. This is the case with me - 15% of my visitors come directly to my site because its name is easily remembered and pretty unique.

The bottom line is you can do a whole lot more if you self host your blog, especially if you want to draw traffic and gain revenue from advertisers. What do you think? I bet there are some bloggers out there who use providers and are quite happy as opposed to self hosters who are deliriously happy with their blogs.

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1 comment to To Self Host or not to Self Host

  • Tom At The Home Business ArchiveNo Gravatar

    Choosing free web hosting can sound like a great deal, but there are some limitations that you should be aware of like limited space, limited bandwidth and banners placed on your site.I recommend getting a domain-name and hosting.No one can shut you down if they don´t like your content.

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