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Ultimate Guide to Google AdWords

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Ultimate Guide to Google AdWords
 
Manufacturer: Entrepreneur Media
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Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes.- But that's exactly what Google AdWords does.- It's an awesome concept -- but businesses can lose a bundle if they don-t know how it works.- AdWords expert Perry Marshall covers how to get lower bid prices, more visitors, and more control in this comprehensive guide.- Current advertisers learn to save 20 to 70 percent off their Google bill, and new advertisers will double their web traffic overnight.- Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help both online and brick-and-mortar businesses use the world's fastest, most powerful advertising medium to drastically improve their business.

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Customer Reviews

Two Brothers Expose Secrets That Could Cost Google Millions!
 
Review Date: January 24, 2007
Reviewer: Rod Brant, Sylvania, Ohio
Right, like Google would care about a measly few million!

There are three things that you should know about this book before you buy it.

1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.

2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!

3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.

There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.

So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
Don't Read This Book!
 
Review Date: January 23, 2007
Reviewer: Jeremiah J. Baker, Atlanta, GA
This is what I would tell my competitors if I had the chance...

If you are looking for a step-by-step guide to getting up and running with Google AdWords in record time this is the book.

If you follow the steps that Bryan and Perry teach in this book you'll run circles around your competitors. This book will take you by the hand and show you all the tips and strategies that Bryan and Perry have discovered over the past 5 years or so. I can't believe they packed so much into this book.

What I really like about the book is that it is written in a natural voice that makes it easy to understand. There is no confusing geek speak. If you are a beginner or a pro this book is easy to read and grasp.

I manage Google AdWords for my clients on a daily basis and I've been using AdWords since the day of its conception. I've generated hundreds of thousands of dollars for my clients using Google AdWords and I still find this 25 dollar book valuable enough to have on my desk with dog-eared pages, pencil marks and post-it notes on the pages.

I strongly recommend that you buy this book today and keep it on your desk for daily reference.

I hope you find it as useful as I do!

Jeremiah Baker
[...]
Perry's Ultimate Guide is required reading in our company
 
Review Date: January 22, 2007
Reviewer: Timothy Seward,
If you're looking for a book to help you really master the art and psychology of succeeding online with Google AdWords, this book is your 'go-to' guide.

Going far beyond the mechanics of setting up your Google AdWords account, Perry covers ground where most books on the subject leave off, critical ground like:

*How to improve the conversion (ultimate sales) of your PPC landing pages, even when you have a site that is not an ecommerce store (such as a lead generation site)

*How to pay less for your Google clicks and get more clicks (the right way to organize your campaign, how to split test ads to get lower costs, adding negatives to improve your CTR, etc)

*How to test a concept you're not sure will sell (headline tests, keyword research using tools outside of AdWords, long tail keywords)

*How to use Google to reach prospects shopping for products in your local area (including how to structure two campaigns to reach folks who use your city in their search and those who don't)

*How to use auto responder email to follow up with prospects who arrive at your site and didn't buy (increasing the value of your clicks over time)

*Why tracking your conversions with both Google Conversion Tracker and Google Analytics takes the blindfold off and allows you to bid and manage your Google campaigns like a pro

This book is required reading for my PPC account management staff.

Once I read it (I had it pre-ordered months ago based on how much I enjoyed Perry's Definitive Guide to Google AdWords), I immediately ordered several additional copies so each PPC Account Manager on my team could have their own copy to highlight, dog-ear, and read over and over again.
Marketing Gold
 
Review Date: April 16, 2007
Reviewer: Ron N., DC
The Ultimate Guide lives up to its name. I have been involved in internet marketing for 6 months and this book is head and shoulders above the rest of what I've found in explaining Adwords, at a fraction of the cost.

Perry Marshall not only gives expert advice he does it clearly without talking down to the reader. I found that this is not just an Adwords how-to book. Concepts and techniques can be applied across the internet markteting spectrum.

My first (successful) Adwords campaign began after reading chapter 4 (I couldn't wait). Using what is taught in just the first 4 chapters in one week my return on investment was 235%. I continued to read through chapter 8 applying the principles and techniques and tweaks. After week 2 my ROI was 436% and cost per click was less with $626.00 net profit. I'm still reading tweaking and testing.

This is absolutely incredible for a beginner who 6 months ago did not even know what Adwords was.

In all, this is a pretty comprehensive guide packed (don't be fooled due to lack of hype) with information on Adwords and internet marketing. Any one who desires to know how-to make money on the internet will save time and money when they invest in this one.

Marketing & Sales Battle Plans for Scrappy Entrepreneurs...
 
Review Date: January 29, 2007
Reviewer: Alex Cole, nazareth, pa USA
...it would work for the juggernauts too- but they'd never consider using it. Thank goodness. Us small guys get a real break.

Not an adwords book alone by the undisputed King of the Realm, this is a song, from cover-to-cover on scientific advertising, total quality management, incessant incremental improvement (sometimes with pretty big 'increments')and CRM. Unlike those former and current programs, this is written in a very flowing style, full of real-life examples, and no fluff.
I always highlight books on 1st read- I've got to say that my poor yellow highlighter is crying as I close the book- there's a whole lot of yellow in there, unlike most 'marketing' books I own. I've bought 'Guru' ebooks for 100 times as much that didn't have one tenth the value of this one book.Perry and Todd could have easily marketed it that way, but chose not to, to our great benefit. And on top of that, purchasers get an online supplement worth $85! It's apparent that these guys care about us (well, those other guys 'care' too- enough to empty our pockets as often and as completely as possible).
This is MUST reading for any little scrappy entrepreneur that wants to eat some of the big boys' lunch without going bankrupt (and most won't even know what hit them).
And think of how much fun a huge and growing ROI will be- when it's finally yours.

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